The Internet is an unprecedentedly democratic environment in which new narrative and artistic forms have developed, such as multimedia reports, online games and VR movies. What models of dissemination, financing and support of these productions will allow their further development? Culture on the web is sometimes seen as a startup. Is it really profitable with a good business plan? Is institutional patronage crucial in supporting artistic activity on the web? How to use the hybridity of digital projects to build cooperation between diverse environments of creators? In the conversation, representatives of various creative sectors will talk about their experience and good practices, cultural market challenges and recipes for success.